Go deep before moving fast.
I quickly learn the market, customer, technology, and competitive context to find the real problem beneath the symptoms.
Strategy · Launch · Learning
I explore what’s next,
and turn ideas into real products.
Hi, I’m Hyung Ju (Jeremy) Lee. I explore emerging markets and technologies, structure complex problems, and connect new business strategy to product launch.
8+ yearsStrategy, product & data
0 → 1From opportunity to launch
3 marketsKorea · Japan · United States
About
Observe change. Create clarity. Make it real.
As industries and technologies evolve faster, I believe the advantage is not knowing every answer. It is learning quickly, asking better questions, and translating insight into language an organization can act on.
I started in data analysis and expanded my work into product strategy, global launches, and commercialization. I keep exploring economics, investing, AI, and new business models—and document what I learn by putting ideas into practice.
How I Work
How I approach unfamiliar work
Turn uncertainty into a clear frame.
I connect scattered information and stakeholder perspectives into opportunity hypotheses, priorities, and decision criteria.
Test small, then follow through.
I turn ideas into documents and products, align teams, and carry the work through launch, feedback, and the next iteration.
Experience
From analysis to strategy and launch
2022 — Present
LINE NEXT Senior Strategy Manager
I turn emerging markets and technologies into business opportunities, leading the full journey from product strategy to global launch and commercialization.
2018 — 2022
Coinone Product & Data Analyst
I analyzed product performance and customer behavior, improved user and operational journeys, and built my foundation in data-driven problem solving.
Selected Cases
Turning new opportunities into outcomes
Global product launch
I learned a new technology and regulatory landscape, shaped the product vision and roadmap, and led launches across Korea, Japan, and the United States.
Product strategy · Cross-functional leadershipCommercializing a new business
I identified a market opportunity, designed the product with partners, and helped grow an idea into a business with more than 50M USDT in scale.
New business · Commercialization · GrowthProductizing a complex problem
I integrated technical, legal, and business requirements into one execution plan and launched new payment products with external partners.
Problem solving · Partnerships · LaunchEducation
A foundation in analytics and business
University of Illinois Urbana-Champaign
M.S. in Business Analytics
University of Ulsan
B.B.A. in Global Management
Latest Writing
Ideas I’m exploring
Notes on economics, investing, AI, business, and making sense of a changing world.
From Node.js to a Personal Domain: Building an Astro Blog Step by Step
How I connected Astro, GitHub, Cloudflare Pages, and DNS to publish a website on my own domain.
Node.js부터 개인 도메인까지: Astro 블로그를 직접 만든 과정
Astro 프로젝트 생성부터 GitHub, Cloudflare Pages, DNS 연결까지 실제 구축 과정을 단계별로 정리했다.
Why I Built a Website on My Own Domain Instead of Using a Blog Builder
Why I chose low operating costs, creative freedom, and content ownership over an all-in-one blogging platform.